Here we are. After four of five years at the University of Oklahoma and the past few years in this journalism program we are all on the cusp of graduating and becoming real life journalists. With our choice of jobs available, there is really no reason for the blog looking into future of industry and potential career paths and opportunities.
Anyone who has spent any time in a journalism classroom recently knows that times are tough and the industry is changing rapidly. So, what does that mean for us, the recent journalism grads looking to get their feet wet? Luckily, there are a few options for us.
It seems as if the future of the industry could be wrapped up in social media. The two social mediums that jump to mind immediately are Twitter and Facebook. In my experiences, students have come across these two platforms a time or two. As evident by class discussion this morning (11/17), students are clearly passionate about their Facebook. Imagine how passionate they would be with a job on the line.
The students that are about to enter the workforce have been part of this social media revolution, so they could be key in fixing the current business model that is currently crippling the industry.
The American Journalism Review says that while social media may be a stepping stone in fixing mainstream media, they also suggest that it is going to take more than these outlets to save the industry. The author of the article states it this way. “Today, journalists romance new communities by blogging and posting updates and stories on Twitter, YouTube and Facebook. “(Emmett 2009)
Another aspect of the future of the industry can be seen in that quotation, blogging.
Now, while I’m not sure this blog thing will catch on, others seem to believe that it is a part of the industry to stay. Of course, I’m joking about the blogs not catching on, but it has changed the industry.
Blogging, which was once considered the red-headed step child of journalism, has come into its own and is now a very large and important part of the business.
Blogging allows journalists, and even citizens who want to pretend to be journalists the opportunity to set our own agenda. As Bradshaw puts it in his article, “In generating story ideas, blogging journalists don’t need someone to tell them who the readers are and what they want: They already know, because the readers are on their blogs, telling them who they are and what they’re curious about. In this new blogging relationship, editors are the middlemen being cut out.” (Bradshaw 2008)
Blogging journalists can now break news faster than ever before and with the emphasis journalism schools have placed not only on blogging, but speed, this provides an excellent opportunity for journalists just entering the field.
Journalism will never die. It is a never changing entity that will adapt to the current climate. This being said, the business is different than it was 10 or 15 years ago, but there are opportunities waiting out there in this industry waiting for us.